How the idea became reality

The original concept for The Lift was conceived in my garage 20 years ago as an act of desperation. At that time, I had two boys and a girl that were active in sports and full of life. With all their activities, I had lost my workspace to the growing amount of sports and outdoor equipment we enjoyed as a family. I needed more space in the garage…or more accurately, I needed my garage space back. 


As an engineer, I am always looking to create things that solve problems…and for me, this was a problem that needed to be solved and thus…The the original concept of The Lift was created. 

There were many iterations and many failed attempts, but the basic concept remained the same. I applied for a patent on the Trolley idea, but life happens, and I never was able to complete the process. Twenty years later, COVID-19 rocks our world and in turn allowed me the time to resurrect The Lift and finish the patent. Over that same period of time there have been many improvements in available products and materials that helped make The Lift a more viable consumer product that we have brought to market.
Over the years I have been lucky to work for some outstanding organizations and even better people that rounded out my knowledge, experience, and the confidence to get this product off the ground!

I hope that The Lift solves all the big storage problems that you may have and allows you to get your garage back along the way as well! 

Tabb Buel / Founder


Our team is composed of a group of seasoned professionals and outdoor enthusiast with a passion to explore all the activities one can imagine.  This diverse and talented group was pulled together to introduce and deliver a new to the world product uniquely designed to provide great value and awesome utility for people of all interests. We will continue to provide innovative products that solve everyday problems with a sense of style, function and a little bit of a coolness factor. We hope that you enjoy The Lift as much as we have enjoyed creating it for you.

Tabb Buel

Founder and CEO

Carson Buel

Founder and Head of Engineering

Dianne Buel


Alicia Gruber, Social Media Community Manager

Alicia Gruber

Operations Manager

Ryan Stadlman

Director of Visual Stuff, S Group Creations

Ray Ruppert

Art Director

Malaree Social Media Manager

Malaree Gruetzmacher

Social Media Manager

Whitney Nelson

Graphic Design Lead


Our Clients’ Review

Select the fields to be shown. Others will be hidden. Drag and drop to rearrange the order.
  • Image
  • SKU
  • Rating
  • Price
  • Stock
  • Availability
  • Add to cart
  • Description
  • Content
  • Weight
  • Dimensions
  • Additional information
  • Attributes
  • Custom attributes
  • Custom fields
Click outside to hide the compare bar
Compare ×
Let's Compare! Continue shopping
Shopping cart close